Google+. Pinterest. YouTube. Reddit. StumbleUpon. Facebook. Twitter. LinkedIn. And that’s just for starters.
Social networks are springing up like mushrooms. And conventional wisdom says you’re supposed to be actively engaged in as many as you can to direct traffic to your site, right?
Who. Has. The. Time???
Every week there’s yet another “Ultimate Guide to Pinstagooglebook+!” promising to make your wildest traffic-related dreams come true.
GETTING STARTED WITH PINSTAGOOGLEBOOK+:
1) Create new profile on Pinstagooglebook+.
2) Import your contacts to Pinstagooglebook+ from all your OTHER social networks
3) Learn how Pinstagooglebook+’ social-sharing mechanism works
4) Tie your website and your other social networks into Pinstagooglebook+’ network and
5) Spend prodigious amounts of time feeding Pinstagooglebook+ a diet of related custom-content (e.g. videos to YouTube, pictures to Pinterest, content to Digg, tweets for Twitter, etc…) before it becomes stale. Usually 15 minutes after posting.
If you think you need to keep up with every social-sharing network out there (over 200 of them!) to be relevant, let me save you the trouble right now.
Here’s The Obvious Truth:
I’ll laying it out in simple terms. Here’s what I learned early on from experience:
If your media-strategy is to blast your content
through every possible channel there is,
DO NOT HAVE A STRATEGY.
You don’t need to “be everywhere” to be successful. You only need to be where your potential clients/audience/readers/community members/tribe/followers are most likely be found.
This is not to disparage one social network over another. In fact, your most ardent Future Followers (FFs) may not be concentrated in any one particular social network at all. They might be in well-known forums or websites that attract like-minded people.
Maybe the way to reach your tribe is not through video, or a website, but through a podcast. Or maybe they don’t consume the content you are offering via a streaming medium or on a website property, but through a Kindle or similar e-book reader.
“But, what about if there’s a treasure-trove of potential FFs on Pinstagooglebook+? Won’t I risk missing out?”
It all comes down to one well-known, but often forgotten piece of marketing advice:
Know your audience (aka. Know your market).
Once you figure out who they are, what they like, what they need, you won’t have to approach marketing like you’re using a slingshot while blindfolded. You need to focus with laser-like precision instead.
How To Avoid Pinstagooglebook+ Syndrome:
Use “The Google”: Start by searching the “keywords” in your market. You need to know the lingo that your FFs use. This will usually yield “authority” or dominant websites in your niche (chosen, narrow field).
Study them. Figure out what they do well and what keeps their audience coming back. In the process, you’ll find needs and questions that are not being met. It happens. No one’s perfect.
Make a list of these websites and become a regular. Learn what works and contribute in a meaningful way. Don’t view them as competitors, but as future business partners.
Find the hives: Do a “forum” search. In this type of Google search, you search by typing “forum: keyword” to identify which forums are actively discussing subjects relating to your niche.
This is the best way to become an authority in your field, by answering and understanding what your market consumes and what the needs are. Real conversations take place here.
The above will net you a FAR better result than aimlessly tweeting or posting messages on Pinstagooglebook+, in hopes the right person notices and becomes a loyal follower.
Give me a shout out on Pinstagooglebook+. Facebook will do nicely too B-). Sign up for e-mail updates and get my ebook this week “7 Days to a Better Web Platform” for free!
Photo Credit: Jerry Bunkers @ Flickr